IRG Launches of New SatisTrack Website

Press Releases

Cordova, Tennessee – 11/07/2007– Insights Research Group, Inc., a prominent market research services provider, announced today the launch of a newly designed Website for SatisTrack, its leading online surveying solution. With the assistance and partnership with Chase New Media, a South Florida online marketing company, both parties strived to bring together both strategy and technology to form an online customer satisfaction survey that turns raw data into intelligence and insight.

SatisTrack is a highly flexible surveying solution that can be deployed across a broad span of vertical markets. Survey results guide continual improvement actions, so organizations can heighten customer satisfaction levels and increase profits. The new SatisTrack website not only illustrates how much easier and more cost-effective it is to use web-based surveys versus print surveys, but visitors can learn about how surveys are applied within a specific market specialty.

Other areas of the SatisTrack Website offer information about the use and benefits of customer surveys in specific market categories, such as associations, higher education and hospitality. For those visitors new to the use of surveys, the market categories section is a great resource for ideas on how to benefit from online customer satisfaction surveys. For experienced survey users, this section offers ideas for new survey implementation in vertical markets.

“SatisTrack provides continuous customer feedback at a reasonable cost. Our clients are able to monitor changes in customer value perceptions and service needs from month-to-month. This way, decisions can be made based upon real-time intelligence – new products can be refined and strategic initiatives put into place at critical junctures,” says IRG Vice President, Michael Rollosson. “Essentially, with SatisTrack, what we have done is turn a print research solution into a real-time online reporting service. We effectively deal with the inherent intelligence holdup in print surveys, as well as the tremendous cost and inconvenience involved with managing paperwork. And the newly designed SatisTrack website allows managers that are new to online surveys, to experience immediate benefits and cost-savings.”

Today, every CRM-related initiative must incorporate customer feedback to be effective. Companies must leverage the voice of the customer, and understand the link between financial performance and the customer experience. SatisTrack enables organizations to gain an understanding of the circumstances and events that affect customer behavior, so that they can define and execute customer-centric improvements.

About Insights Research Group, Inc.
Founded in 1990, Insights Research Group is a privately held company headquartered in Cordova, Tennessee. IRG provides reliable and affordable market research services to more than 100 clients, including qualitative and quantitative market analyses, online research, and marketing research. With more than 75 years of collective experience, Insights Research Group helps its clients pursue continuous quality improvement through business, market, and customer intelligence for planning and initiating strategic moves.

For more information, visit the company’s Website at www.insightsresearchgroup.com and the SatisTrack Website at www.satistrack.com, or contact Michael Rollosson, Vice President, at 51 Germantown Court, Suite 201, Cordova, TN 38018: telephone 888-755-9911 (toll free).