IRG Delivers Market-Specific Online Surveying Solutions: SatisTrack for Colleges & Universities, Hospitality, and Associations

Press Releases

Cordova, Tennessee – 08/30/2004 – Insights Research Group, Inc., a firm specializing in marketing and customer research, announced today the release of its updated SatisTrack, the industry-standard customer satisfaction survey solution for increasing customer loyalty. Emphasizing its market-specific approach to online surveying, the company stresses that successful online research requires more than the marrying of technology and traditional surveying techniques. A deep understanding of the market is required to generate valid, reliable and actionable results.

Unlike generic online survey tools, which assume that any manager can create an effective customer satisfaction survey, the SatisTrack solution is deployed through a team of research specialists. Users of basic online survey tools are finding that results are difficult to interpret and that validity cannot be confirmed without the input of experienced market research professionals. This means wasted time and resources – or worse, strategy based on inaccurate or invalid reporting. SatisTrack is a complete survey solution. Users not only get the core survey tool itself, but also work with research experts to create and execute surveys, interpret results and set strategy.

Insights Research Group has been conducting marketing and customer research since 1990, and brings 75 years of collective market research experience to the table. IRG’s clients experience the improvements in customer loyalty that result from acting on SatisTrack reporting.

“Applying market research expertise to survey preparation is essential to obtaining valid survey reporting. With SatisTrack, our clients do not have to expend for outside research expertise in order to build a complete surveying solution – because the SatisTrack solution comes packaged with market research knowledge and skills. Our experts work with clients to build their surveys, tailored for the market they serve,” says IRG Vice President, Michael Rollosson. “Many survey tool providers charge extra for expert assistance in survey creation and execution, trying to piecemeal an effective surveying solution. SatisTrack is a total solution comprised of the core online survey technology married to the deep market research experience and professionalism we’ve maintained for more than a 15 years.”

SatisTrack also has a comprehensive built-in reporting module that: compares customers’ expectations in various areas to their perceptions of actual performance; shows how customer perceptions are changing over time; tells how the business ranks against the competition on specific points of comparison; and reveals scores for overall satisfaction, customer loyalty, facility performance, specific feature value, and more.

Because IRG has built its customer satisfaction research survey solution around its existing industry expertise, it is able to offer the solution at a price point that beats a piecemeal solution – hands down. SatisTrack is a cost-effective, proven solution that enables organizations – even small businesses – to gain deep, valid insights into customer, partner, and employee perceptions – quickly and affordably.

About Insights Research Group, Inc.

Founded in 1990, IRG is a privately held company headquartered in Cordova, Tennessee. IRG provides reliable and affordable market research services to more than 100 clients, including qualitative and quantitative market analyses, online research, and marketing research. With more than 75 years of collective experience, IRG helps its clients pursue continuous quality improvement through business, market, and customer intelligence for planning and initiating strategic moves. For more information, visit the company’s Website at www.insightsresearchgroup.com and the SatisTrack Website at www.satistrack.com, or contact Michael Rollosson, Vice President, at 51 Germantown Court, Suite 201, Cordova, TN 38018: telephone (888) 755-9911.