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Boost the impact of admissions marketing with Parent Pulse™
Parent Pulse™: Maximizing the impact of admissions marketing and development campaigns while minimizing the student body turnover and tuition pricing resistance.
Parent Pulse™ allows you to hear the real 'voice of the customer' - your parent body! It enables you to track the depth of your parent loyalty over time, so you can see what drives parents to greater loyalty, and what doesn't. This allows you to focus on the important things.
Parent Pulse™ measures parent perceptions of all aspects of school - academics, culture and values, administration, communication, activities, facilities, image and more. By gauging the impact of new initiatives of parent loyalty, you have an immediate measure of success.
Get the benefits of increased parent body loyalty
- Increase the likelihood of enthusiastic parent recommendations to others
- Overcome parent resistance to cost recovery via tuition
- Increase the likelihood of parent receptivity to development appeals
- Increase parent participation in advancement and fund raising campaigns
A simple process ensures a higher response
Parent Pulse is a twice-yearly online tracking survey of the school's parent body. It's simple - parents are sent an email link to the online survey, and you get a report depicting their responses. Up-to-the-minute responses can be viewed online at any time with a user name and password.
3 Methods in gaining prospective student insight.
- Tracking System: it measures parent perceptions of all aspects of your school that are important to the parents.
- Analytical Tool: it relates the strength of parent loyalty to parent perceptions of institutional performance. What are they thinking? Let us ask them, and you'll find out quickly! Then you can react.
- Model: the results produce action steps for management and growth of parent body loyalty. Find out now so you boost your student body retention, as well as increase it.
Contact us today for more information!
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