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Time-tested marketing research principles. Leading edge Internet technology. One powerful research tool.
The SatisTrack™ team at Insights Research Group has decades of combined experience in market research. The quality and integrity of methodology is guaranteed. .
The SatisTrack™ program delivers results that are:
Validity: The researchers at Insights Research Group take this term beyond the usual sense of designing surveys and writing questions in ways that yield accurate data. We extend the concept to what we call "content validity," meaning that we apply industry specific expertise to survey preparation. Because we know the businesses we focus on, SatisTrack™ delivers information that actually matters.
Reliability: In the classic sense, a reliable survey is one that would yield the same results if executed on any number of random samples of the same population at the same time, or similar results if executed regularly over time. That's why tracking studies form the core of all SatisTrack™ programs. By comparing results obtained at regular intervals, SatisTrack™ continuously tests for, and proves, the reliability of its information. We monitor change period to period. In the absence of unpredictable events (such as your air conditioner going down for two weeks), or drastic interventions (like introducing an entirely new menu), survey results should show steady, gradual improvement. Wild swings point to a problem in data collection.
Practicality: SatisTrack™ is professional, custom research. Our product is not out-of-the-box - we design surveys specifically for you and according to what you tell us about your business and research objectives. As a result, the SatisTrack™ reports generated from those surveys tell you what you need to know to achieve improvement. We do not merely give you customer satisfaction scores and leave it at that. We dig down into the individual, real life customer interactions and experiences that result in those scores. In other words, SatisTrack™ tells you exactly what needs fixing so you can take action where it counts.
Online Research: Fast, Effective, Affordable
Doing research online eliminates printing and mailing expenses altogether, along with the personnel labor costs of data entry people and interviewers. That leaves the cost of survey preparation, which is about the same as that for traditional research. Once covered on front end setup, online survey costs are not greatly affected by the addition of respondents. So the larger the study, the greater the savings over traditional methodologies. Automation eliminates a significant portion of reporting costs, as digital data flows directly into analytic software programmed to process it.
4 Reasons why Internet-based survey's are not only less expensive, but also more productive.
- Speed: Replies from mail surveys take several weeks to come in. Telephone programs require training and preparation of multiple interviewers. With SatisTrack™, on the other hand, you can be reviewing your completed report about a week after contacting us. In the meantime, you can go online to view results of the survey in progress.
- Versatility: With online research, we can add, remove, or modify questions on the fly. And we can easily display visual material like ad concepts and product designs, as well as audio and video.
- Control: Programmability vastly enhances survey control. We can present or withhold questions based on the respondent's answer to a previous question or questions (qualification). Algorithms can confer or deny qualification on the basis of a number of responses or a particular combination of responses. By programming complex skip, jump, and piping patterns into the application, we can be certain of putting exactly the right questions to exactly the right people. We can also prevent respondents from taking the survey more than once.
- Security: We use the same technology as that developed for online credit card transactions. You can be sure your data is secure.
>> Click here to Learn about our Best Practices and Process
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