Insights Research Group, the Company behind SatisTrack™ - "Protecting the Promise"
Insights Research Group (IRG), a division of Insights Alliance, LLC, was founded in 1990. Since then, IRG and its sister divisions, Food Insights and Source1 Purchasing, have collaborated with dozens of the greatest companies in America. Our marketing research and research-driven management systems help IRG's clients achieve sustainable revenue growth, which we regard as the ultimate purpose of all business research.
We refer to what we do as, "Protecting the Promise." The Promise, whether or not embodied in a brand name, is the guarantee of a certain kind of value that customers expect from your organization's services and products. Nurturing, enhancing and delivering on that promise is the foundation of sustainable revenue growth.
The staff of Insights Research Group and its sister divisions includes experts in quantitative and qualitative market research. Our processes are modeled on best practices we have developed over decades, and which we apply with rigor.
Insights Research Group's customers make crucial decisions every day on the basis of information we provide. Our most significant achievement is having retained their trust.
SatisTrack™ Customer Satisfaction Research
The SatisTrack™ solution allows you to discover how customers feel about your company's value promise and the extent to which you are fulfilling it, and then gives you information and insight into what you can do to better deliver on that promise. SatisTrack-enabled Customer Satisfaction Management programs result in improved customer satisfaction and the customer loyalty that goes with it, without which revenue growth cannot be sustained.
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