Scott Hoffmire, President & CEO Scott Hoffmire, BS, FMP,
President and CEO

As the principal founder of Insights Alliance, Scott Hoffmire provides vision and leadership for this expanding market research organization. Using his proven experience in combining market research with knowledge management processes, he develops research-based business solutions that are impactful and effective.

Scott previously established Food Insights, a nationally recognized marketing and consumer research consulting firm that specializes in the foodservice industry. Prior to Food Insights, Scott served as Corporate Director of Food and Beverage Operations for Allen & O'Hara, managing an award-winning national foodservice division. During Scott's 15 year tenure there, he was twice nominated for the prestigious IFMA Silver Plate Award.

Scott has provided successful consultation services to organizations such as The Ritz Carlton, Best Western, John Q. Hammons Hotels, Avendra, Sodexho-Marriott, ARAMARK, Cornell and Rutgers University.

Judy Patton, Senior Vice President, Marketing Research

Judy has 17 years of marketing research expertise, having specialized for 11 years in business-to-business and consumer marketing research for the automotive, personal care, and food service industries. She was a key member of the Saturn start-up team during the six years of research preceding vehicle production. During this time, she also helped General Motors develop new research methodologies for product development and customer satisfaction.

As a co-founder of Food Insights and Insights Research Group, Judy now directs the premier marketing research division that assists clients such as Brinker International, Sara Lee, Lipton, and Heinz. Her methodology includes in-depth one-on-one interviews, focus groups, quantitative surveys and custom combined techniques. Judy's ability to uncover the key motivators that drive people's decisions have made her a unique asset to Insights Research Group.

Judy is an active member of IFMA, NACAS, NACUFS, and the Marketing Research Association.