Insights Research Groups - Company FAQ Sheet - SatisTrack customer satsifaction

Profile:

Insights Alliance is a nationally recognized leader in market research and research driven management systems with deep experience in a number of industries, especially food, hospitality, higher education and property management. The company combines experienced research professionals, technology, and industry specific expertise to deliver consistent, reliable information that clients can trust for critical decision making. Insights Alliance provides a comprehensive range of qualitative and quantitative market research through three divisions:

Insights Research Group offers a full menu of quantitative research solutions and is the provider of SatisTrack online customer satisfaction research. Other research services include new product and concept testing.

Food Insights supplies qualitative research to the best food companies in America, including new food product or concept testing, product image and positioning studies, advertising effectiveness tests and marketing and sales strategy development.

Source1 Purchasing offers supply chain and partner relationship management for progressive organizations in the hospitality and restaurant industries.

Source1 Purchasing's measurement and communication techniques and technologies are unique in linking customer satisfaction research to the supplier-operator partnership.

Founded: 1990

Ownership: Private

Executive Team:
Scott Hoffmire, President and CEO
Judy Patton, Senior Vice President
Michael Rollosson, Vice President

Locations

51 Germantown Court, Suite 201
Cordova, TN 38018
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888-755-9911 (toll free)
901-755-1006 (fax)